Sam Champion have a growing 'buzz' about them. Playlisted by XFM currently two weeks and still running; Band of The Day on The Guardian website; Rolling Stone hailed their new album as one of the most 'buzz worthy releases of 2007', Spin Magazine gave them Band Of The Day last month on their website, New York Magazine said they were one of the reasons to love New York, Time Out NY predicted they would become 'mammoth' and Stereogum described them as 'an absolute force of nature'. Hailing from Brooklyn and creating their own genre of 'woolly rock', New York is rocking to the sounds of Sam Champion, but fate has prescribed that over here - NME aside, of course - they are a well kept secret. Not for long.